Watt Data ⚡

Opening Remarks

Happy New Year. We’re excited to be back for another year of featuring up-and-coming companies and the founders behind them.

As the year kicks off and fundraising ramps up, a quick reminder: the best startups often have the hardest time raising. Real novelty doesn’t look obvious. It breaks patterns, challenges familiar narratives, and often feels too early or too ambitious.

Many of today’s biggest companies didn’t look like billion-dollar bets at the start. They had grit, creativity, and just enough traction to keep going. That’s what early believers saw. A reminder for founders to stay the course, and for investors to trust their instincts before the consensus kicks in. Now, onto this week’s feature:

-Brett

Bulletpitch’s publication covers the hottest early-stage startups before being picked up by larger media outlets. If that’s you, apply here.

Setting the Scene

• It’s harder than ever for companies to find their target customer.

• Businesses spend billions trying to reach the right person at the right time using tools like ZoomInfo and Apollo.

• What if, instead of job titles and email opens, you knew your best customers were the ones who, in the same week:

  • Downloaded a whitepaper on AI-driven fraud detection

  • Bought a $1,200 ticket to a banking technology summit

  • Enrolled in an executive leadership course

• This week’s company, is rethinking what intent looks like using behavioral reasoning to surface the right customers before anyone else knows they're in market.

In a Sentence

Watt Data is an AI data platform that helps companies find high-intent customers by connecting real-world behaviors into insights that tell you who to target and why now.

• Platform: Companies can upload lists of their best customers to give Watt Data a starting point for what “high intent” looks like.

• Find: Watt Data enriches that data with real-world signals such as purchases, content downloads, and event attendance to build a live, continuously updating graph of behavior and intent.

The Basics

• Industry: AI Data Infrastructure, Sales Intelligence, GTM

• Headquarters: Nashville, TN

• Year Founded: 2025

• Employee Count: 4

• Investors: CEAS, Companyon Ventures, Pivot North, 1528 Investments

• Amount Raised: $500k

• Business Model: SaaS plus consumption-based pricing

• Early Traction: $0-$670k ARR in one month

Event Board

• Bulletpitch x Antler Tech Carnival, Austin: We’re headed back to Austin in for SXSW this March! Sign up HERE for our biggest event of the year.

Weekly Feature Continued

Due Diligence

WHAT WE LIKE

• Market Opportunity: Watt Data sits at the intersection of three fast-growing markets: Data-as-a-Service ($24.5B), Sales Intelligence ($4.85B), and Customer Data Platforms ($9.72B), with AI accelerating the convergence of all three.

• AI-Native Architecture: Watt Data’s platform is built to plug directly into AI workflows and LLMs (GPT or Claude), enabling sales and marketing teams to ask simple questions and get clear, actionable answers, no data science support required.

• Data Monetization Potential: Watt Data’s structured, real-world behavioral data extends beyond GTM use cases and can be packaged for adjacent markets like hedge funds and AI labs, unlocking multiple revenue streams from the same data layer.

POTENTIAL RISKS

• Data Reliance: Watt Data’s platform depends on continuous access to high-quality external data streams, and while the company has secured multiple vendors, long-term vendor availability and diversification remain a critical risk.

• Compliance and Privacy: Handling identity-linked behavioral data requires strict adherence to regulations like GDPR and CCPA, and any compliance misstep could result in legal exposure or reputational damage.

• Market Education: Conversing with your data is still a new concept for many GTM buyers, and many may prefer the legacy tools built around dashboards and reports.

Founder Profile

• Jared Parker, CEO: Repeat founder with deep go-to-market and data experience, previously founded and sold a company after raising over $25M.

• Mike Audi, CTO: Technical founder with a background in large-scale data infrastructure and AI systems, previously co-founded Blustream and worked on NASA Ames–funded research in autonomous navigation.

Comps

• ZoomInfo: Public sales intelligence platform built on static firmographic data and broad intent signals like job changes and web activity.

• Apollo: GTM database combining contact data with lightweight intent signals, widely used but largely reliant on shared datasets.

• LiveRamp: Identity resolution and data activation platform focused on mapping first-party data to ad ecosystems rather than reasoning over intent.

• 6sense: Account-based intent platform using marketing engagement signals to infer interest, often noisy and slow-moving compared to real-time behavior.

Cast Your Vote

Last Week Today

• The Results Are In: In Orbit Aerospace, a high-altitude autonomous delivery platform, was favored in last week’s poll.

• Subscriber Feedback: “The product seems like it has great potential to deliver medical supplies during disasters, but I’m not convinced it can drop supplies undetectable behind enemy lines.”