NoLogo 🛋️

Opening Remarks

This week, I’ve been thinking about the kinds of questions that reveal the most on founder calls. Forget surface-level stuff, I'm looking for high-signal answers that cut through the pitch. My favorite questions challenge conviction, creativity, and long-term mindset.

I listed a few in a recent LinkedIn post here. If you’ve got a great and differentiated founder question you like to ask, hit reply and let me know. Now, onto this week’s feature:

-Brett

Bulletpitch’s publication covers the hottest early-stage startup before being picked up by larger media outlets. If that’s you, apply here.

Setting the Scene

• Buying designer furniture is broken, with shoppers often paying 3–5x the true cost, mostly to cover showrooms and brand markups.

• DTC brands promised a fix, but most still offer generic designs with prices weighed down by inventory and ad spend.

• Meanwhile, Gen Z and Millennials now value style over status, with #dupe culture racking up over 6B TikTok views and making knockoffs cool.

• This week’s company has built a platform that turns luxury inspiration into made-to-order, brandless furniture, without the markup.

In a Sentence

NoLogo is a DTC platform that uses AI to turn any product link into made-to-order furniture with faster delivery and no brand markup.

• Platform: A tech-enabled interface, starting with furniture, where users upload a URL and instantly get a factory-direct quote, specs, and production timeline.

• No markup: By connecting customers directly to manufacturers, NoLogo strips out inventory, marketing, and brand costs, passing savings to the buyer.

The Basics

• Industry: E-commerce, AI

• Headquarters: Los Angeles, CA

• Year Founded: 2025

• Amount Raised: Seedstrapped  

• Business Model: DTC (100% markup on factory cost, still offering 40–75% savings to the customer, 25% markup on raw shipping, no inventory)

• Early Traction: $25K in preorders in the first week post-launch, 50+ organic orders, 10K+ quotes generated through the quoting engine, MVP launched June 2025

Event Board

• End of Summer Dinner, NYC: At the end of August we’re hosting a dinner for top-tier founders and investors in NYC. Sign up HERE.

• Bulletpitch Boston Dinner: To kick off the fall, we’re headed to Boston to host a dinner for innovators and investors. Sign up HERE.

• Emerging Investor Art Gala, NYC: On September 18th, we’re bring together the next generation of venture capital and growth equity investors. Sign up HERE.

Note: Spots are limited for dinners. If you apply and aren’t approved for a dinner, we will try to get you to a future event.

Weekly Feature Continued

Due Diligence

WHAT WE LIKE

• Market Opportunity: The global home goods and  furniture market is enormous worth roughly $580 billion in 2024 and projected to reach nearly $1 trillion by 2034, with furniture alone seeing over 30% of sales shift online in the U.S.

• Cultural Shift: A massive cultural shift is underway, with #dupe culture racking up 6B+ TikTok views and normalizing brandless buying.

• Business Model: NoLogo’s model strips out inventory, brand, and showroom costs, unlocking strong margins even at lower prices.

POTENTIAL RISKS

• Legal Implications: Even though the company has guard rails around replicating branded designs built into the platform, this could raise legal questions around IP, even without logos.

• Built for Scale: Operational complexity may grow quickly as order volume scales and factory coordination becomes more demanding.

• Educational Curve: High-ticket, unbranded purchases may require additional trust-building to win over first-time buyers.

Founder Profiles

• Kevin Miller, CEO: Built and still operating Gr0 agency and previously at Google and Opendoor.

• Jon Zacharias, CMO: Co-founder of GR0 and a veteran in SEO and performance marketing with a track record of scaling DTC brands, previously at Seek Capital.

Comps

• Dupe.com: Backed by M13.

• Article: Backed by Round13 Capital, Rhino Ventures, BDC Venture Capital, and others.

• Wayfair: Publicly Traded.

Cast Your Vote

Last Week Today

• The Results Are In: AllFly, a booking platform for business and event travel that streamlines group trips for companies and gives finance teams full control, was favored in last week’s poll.

• Subscriber Feedback: “Solving for B2B group travel is a massive opportunity that AllyFly seems well positioned to solve.”