Everfur 🐶

Opening Remarks

In 2008, Airbnb couldn’t raise a dime, so they sold cereal. The cash helped the company stay afloat, but what really moved the needle was the visibility from this stunt. It got them attention.

Today, commanding attention and distribution is critical for early stage startups.

Last week, we launched the “Influence Meets Venture Dinner” to bring together breakout founders and top creators who are experts at exactly that. There’s a fusion happening between the creator and venture worlds. You can check out our event recap here. Now, onto this week’s feature:

Bulletpitch’s publication covers the hottest early-stage startup before being picked up by larger media outlets. If that’s you, apply here.

Setting the Scene

• Millions of pets suffer silently from chronic health conditions, yet most pet parents don’t realize it until it’s too late.

• This is because:

  • Traditional veterinary diagnostics are reactive, invasive, and often inconclusive, making it difficult to detect issues early.

  • Pet wellness products today are one-size-fits-all, ignoring the unique biology of each animal and leaving owners to guess what’s right.

• This week’s company is a science-first pet health startup that combines AI, metabolomics, and fur-based diagnostics to personalize care.

In a Sentence

Everfur delivers at-home fur-based diagnostics and personalized supplement plans for pets, using AI and metabolomics.

• Fur-Based Diagnostics: Send-in test kits using dog hair instead of invasive collection methods.

• Personalized Supplement Plans: Tailored nutritional support formulated based on each pet’s unique biomarker profile.

• AI and Metabolomics: Combines machine learning with deep biological analysis to detect risk, monitor progress, and recommends measures for preventative care.

The Basics

• Industry: Pet Care

• Headquarters: New York City

• Year Founded: 2023

• Employee Count: 5

• Amount Raised: Friends and Family Round

• Business Model: Direct-to-consumer and B2B subscription starting with a fur-based diagnostic test, followed by personalized supplements

• Early Traction: Signed a letter of support with Scenthound (100+ locations) projected to generate $50K in MRR, achieved 93% diagnostic accuracy in pilot studies.

Sponsored Content*

IN PARTNERSHIP WITH

• Mercury believes that when banking* can do more, your business can do more.

• You can stay current with vendors with the help of bill pay that helps you prioritize AP. 

• You can watch your hard work become revenue with every invoice you create and send.

• You can unlock the ad spend you need to grow with access to credit cards designed for startups. 

• The best part is, you can do all this and more with a single product that feels extraordinary to use.

Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

Due Diligence

WHAT WE LIKE

• Market Opportunity: The $300B+ global pet market is expected to nearly double in the next five years, with trends like proactive wellness and personalized care opening new product categories.

• First-Mover in Precision Pet Health: Everfur is pioneering non-invasive fur diagnostics and combining it with biomarker-driven personalization—offering a smarter alternative to outdated, one-size-fits-all pet wellness products.

• Roadmap and Revenue Streams: In addition to supplements and potential pet food line, Everfur’s diagnostic data unlocks paths into insurance, drug discovery, and vet partnerships.

POTENTIAL RISKS

• Crowded Market, Unproven Differentiation: While Everfur’s use of biomarker data offers true personalization, it must clearly communicate this edge in a supplement space filled with marketing-driven, commodity brands.

• Category Creation Challenge: Fur-based diagnostics are unfamiliar to most consumers, requiring significant education and trust-building to drive adoption at scale.

• Operational Complexity: Balancing lab logistics, AI infrastructure, and consumer product execution adds layers of risk as the company scales.

Founder Profile

• Fayzan Chaudhry, CEO: Previously a data scientist at Mount Sinai with a PHD in computational biology.

• Akhil Vaid, CTO: A former physician and machine learning researcher, built diagnostic AI at Mount Sinai Hospital.

Comps

• Native Pet: Backed by Leap Venture Studio, CAVU Consumer Partners, and others.

• Embark Vet: Backed by Founder Collective, Slow Ventures, F-Prime Capital, and others.

Event Board

• Tech Carnival NYC: We’re throwing NYC’s biggest founder, investor event of the summer tonight (June 3rd). Sign up for the Tech Carnival HERE.

• Founding GPs Dinner NYC: On Thursday, we’re co-hosting a curated and intimate dinner for founding GPs and emerging managers. Sign up to join the waitlist HERE.

Note: Spots are limited for dinners. If you apply and aren’t approved for a dinner, we will try to get you to a future event.

Cast Your Vote

Last Week Today

• The Results Are In: Keepers, a fully automated, AI-powered property management system for short-term rentals, was favored in last week’s poll.

• Subscriber Feedback: “The platform has potential to streamline operations for property managers and capitalize on the booming STR market.”